Good for the Soles is the region's only natural running and walking retail and education center. We are located at 22 Strong Avenue, Northampton, MA. People of all abilities can learn how to run and walk naturally in a safe and effective way, interact with others who share their passion for natural running and walking, and obtain the footwear they need to run and walk comfortably and safely, no matter if they're running in a marathon or walking around town.

Transitioning to natural running is easy and fun, but it is not an overnight process. Using immediate feedback and no-nonsense techniques, we will teach you how to run naturally at a pace that’s just right for you. At Good for the Soles we have four general categories of footwear to make your transition to minimalism as safe and enjoyable as possible. No matter your experience or ability level, we have a shoe that's perfect for you!